Strongwall Productions brings together a team of four creative individuals who have honed their skills in the world of independent film making.  Incorporated in 2007, the company is made up of William (Bill) Armstrong, James Wallen, Marta Nielsen and Gina Binetti.


William (Bill) Armstrong - President

Bill Armstrong is a graduate of film school, worked on a number of major Canadian features as a sound editor during the 1980's. He left the film world to become a Senior Partner at Ellis Studios, honing his business and team-building skills in the competitive print, marketing and communications field. Since 1996, Bill has been the C.E.O. of Ellis Studios, overseeing multi-million dollar transactions between vendors, manufacturers and financial institutions. Bill brings the same drive and business acumen that made Ellis Studios a financial success to Strongwall Productions, a company focused on the development and execution of original film and television properties.

James Wallen - Vice-President

James Wallen has written professionally for CBC radio drama, theatre, prime time animation, film and television documentary and feature films. He has also had two novels published, Boy’s Night Out and Her Smoke Rose Up. Teaming with producer, Richard Nielsen, James wrote the highly-acclaimed, six-part documentary series No Price Too High, which aired on Bravo!, TVO, CBC, and PBS in the States. James also wrote the ten-part documentary series, A Personal Understanding of Death, which aired on Vision TV in Canada and PBS in the States and remains required viewing on university sociology and psychology courses across North America. Once again teaming with Richard Nielsen, James was nominated for a Writer’s Guild Award in documentary for The Battle of Vimy Ridge (2000). The Battle of Vimy Ridge would become the centrepiece of the WWI trilogy, Far From Home, totaling 270 minutes, and airing on Bravo!, PBS and CBC.

Gina Binetti - Head of Production

Since 1990 Gina Binetti has worked independently in the Canadian film industry as a Producer, Director, Picture editor and Production Manager, on commercials, feature films, television series and documentaries. As an editor, Gina has used her storytelling skills to contribute to more than thirty hours of television programming including the docudrama, Honour Before Glory which was a winner at the Hollywood Black Film Festival and received a 2002 Gemini Award.  Her two short films, Just a Day and La Trattoria on Barton Street appeared in the festival circuit. La Trattoria on Barton Street is broadcast on Movieola.  Gina co produced and edited the documentary Shattered Dreams for Global Television. Shattered Dreams had a successful film festival run and received the NFB Kathleen Shannon Award at the Yorkton Film Festival. She also edited the Gemini nominated documentary Embracing da Kink which won a Golden Sheaf award.  Gina produced and edited Knocking on Heaven’s Door, a film shot in Jamaica spotlighting two garrison communities who, through community leadership, cooperation and unity, were able to stop the violence and start rebuilding and reshaping their neighborhoods.  Recently, she line produced and edited the critically acclaimed feature length documentary Rasta: A Soul’s Journey, for City TV.  It screened at the Montreal Du Nouveau Cinéma and at the Whistler Film Festival where it was the Audience Award runner up. The film will be hosted at the ROM, during Black History month in February 2012, under the title “Rasta at the Rom”. Rasta: A Soul’s Journey follows Donisha Prendergast, Bob and Rita Marley’s granddaughter, on her discovery of the roots of Rastafari.